Webinar: Helping Consumers Navigate Complex and Conflicting Information Environments: Implications for Corrections, Recalls and Remedies
Date
The Institute for the Advancement of Food and Nutrition Sciences is hosting a free, 3-part webinar series focused on Optimizing Information to Enhance Consumer Health and Wellness.
Part 3, Helping Consumers Navigate Complex and Conflicting Information Environments: Implications for Corrections, Recalls and Remedies, is scheduled for October 14.
Consumers navigate complex information environments that include claims made about food and drugs online and in various forms of advertising. This prompts several key questions: What empirical evidence do we have regarding the effects of interactive advertising on consumer perceptions? How do consumers think about online information regarding novel products or announcements about ingredient changes? How might we correct misperceptions related to inaccurate claims?