RTI uses cookies to offer you the best experience online. By clicking “accept” on this website, you opt in and you agree to the use of cookies. If you would like to know more about how RTI uses cookies and how to manage them please view our Privacy Policy here. You can “opt out” or change your mind by visiting: http://optout.aboutads.info/. Click “accept” to agree.

Stephanie Lane RTI Expert Headshot
Experts

Stephanie Lane

Digital/Social Media Health Research Analyst

Education

MA, Mass Communication, University of North Carolina at Chapel Hill
BA, Communication, Wake Forest University

Connect

As a digital/social media health research analyst, Stephanie Lane uses program evaluation techniques and analytics to evaluate public health digital media campaigns. Ms. Lane also has experience with using social media listening tools to help clients better understand public discourse on campaign topics and emerging public health and safety issues. She provides guidance to clients by staying on top of emerging social and digital media tools and trends and advising on how to best reach key audiences with digital communication.

Currently at RTI, Ms. Lane leads the digital and social media evaluation of Tobacco Free Florida’s tobacco cessation and prevention campaigns. This includes conducting analyses to better understand campaign reach to target audiences in Florida, tracking campaign performance, and providing the client with ongoing recommendations for campaign improvement that are based on evaluation results and campaign goals.

Stephanie Lane joined RTI in 2020. Before then, her background includes leading campaign strategy and implementation for multiple healthcare and education clients. Ms. Lane has also worked as a research assistant and communication coordinator with UNC’s Children’s Healthy Weight Research Program Go NAPSACC. Her prior experience in leading campaign strategy and implementation for multiple organizations enables Ms. Lane to better evaluate clients’ digital media campaigns in the context of modern-day digital marketing challenges and opportunities.

Get in Touch

To speak to this expert or inquire about RTI services, you can reach us at +1 919 541 6000 or use the contact form below. For media inquiries, please reach out to our Media Relations team at news@rti.org.

Blue background circle graphics