Jessica Sobolewski

Jessica Sobolewski is a digital media health research analyst at RTI, where she uses social media platforms to recruit participants for public health surveys, focus groups, and interviews. She is also skilled in using digital media analytics to evaluate public health campaigns, managing multi-mode online data collections, survey design and programming, and developing and implementing social media campaigns. She has worked with state and federal clients such as the Florida Department of Health, New York Tobacco Control Program, and FDA's Center for Tobacco Products (CTP). 

Current projects include analyzing social media metrics to support the CDC's Tips From Former Smokers campaign and leading studies for the FDA–CTP to understand the impact of tobacco prevention campaigns in the digital media landscape.

Before joining RTI in 2017, Ms. Sobolewski was a research assistant at UNC-Chapel Hill, focusing on message strategies for communicating tobacco and e-cigarette risks.