Experts

Jacob A. Rohde

Communication Research Scientist

Education

PhD, Mass Communication, University of North Carolina at Chapel Hill
MPH, Quantitative Methods, Harvard University
MA, Emerging Media Studies, Boston University
BA, Communication, University of Wisconsin at Milwaukee

Connect

Jacob A. Rohde is a Communication Research Scientist for RTI. He is an expert in health communication, and uses experiments, complex survey data, and computational research methods to investigate effective ways to discourage the use of tobacco products and other harmful substances.

Currently, Dr. Rohde supports projects that evaluate national youth anti-tobacco media campaigns. Dr. Rohde joined RTI in 2023. Prior, he was a Cancer Prevention Postdoctoral Fellow at the National Cancer Institute.

Dr. Rohde is fluent in Python and R programming languages.

Publications

View All Publications

Article

Characteristics of and engagement with URL resources shared among online vaping communities on Reddit

August 2024

Article

Examining the longitudinal relationship between perceived and actual message effectiveness: A randomized trial

July 2024

Article

Analysis of telehealth discussion trends on Reddit (2019-2022)

June 2024

Article

Perceptions of HPV-linked oropharyngeal cancer risk messages among a sample of young adult men in the US: A pilot study

May 2024

Related Capabilities

Focus Area

Nicotine and Tobacco Research

Focus Area

Tobacco

Get in Touch

To speak to this expert or inquire about RTI services, you can reach us at +1 919 541 6000 or use the contact form below. For media inquiries, please reach out to our Media Relations team at news@rti.org.